our BOARD

WE'VE DONE BIG THINGS AND HAVE BIGGER THINGS PLANNED
TO CONTINUE GROWING AND INCREASING ACCESS TO (SNOW & BIKE) SPORTS.
​OUR LOFTY GOALS REQUIRE AN AMAZING TEAM TO 'PLAY OUT OUR MISSION ON THE FIELD', AND LUCKILY, WE HAVE A GREAT ONE. 
BUT EVERYONE KNOWS EVEN THE BEST PLAYERS AND TEAMS NEED GREAT COACHING.
WE ALSO HAVE AMAZING GUIDANCE AND INDUSTRY EXPERTISE TO HELP US GET THERE.
​PLEASE MEET OUR BOARD OF DIRECTORS.

ASHLEY ARMSTRONG 

Director
​Ashley currently leads Azure Deal Desk strategy for Microsoft. Prior, she was VP of Operations at a drone startup and data analyst for the United Nations. As an Ironman and former NCAA Division 1 team captain, Ashley is passionate about sports as well as the healthy habits and life lessons they impart on all individuals. In her free time, Ashley skis, mountain bikes (thanks to SIB), travels, and cooks but mostly eats. 

DANIELLE EATON​

Director
Danielle Eaton, MBA
Interim Executive Director, Sierra Veterans Research and Education Foundation
Danielle is a community advocate who works to educate and engage people about owning their health.  A native Nevadan, Danielle treasures the opportunity to work closely with academic institutions, hospitals, clinics, and nonprofits to broaden the range of treatment options for patients in our area.  Danielle joined the Skiing is Believing Board when she earned her MBA in 2021 after meeting the Founder in one of her classes.  In her free time she enjoys playing cribbage with her husband, teaching hot yoga, and hiking the Sierras.

CRAIG ETEM

Director
Craig Etem, J.D. B.S.
Craig is a proud member of the Board of Directors for the Skiing is Believing Foundation. Craig is a shareholder in the Fennemore law firm, a regional law firm with over 240 lawyers in five states. He is married, the father of two daughters, and is beholden to two dogs. He states that he is not particularly good at any one sport, but he keeps trying them all in hopes he will find one he is good at. Craig met Meghan, the President of the SIB Foundation and Director of Skiing is Believing, while she was training him in CrossFit. They found that they had a shared interest in skiing, snowboarding, mountain biking, road biking, and martial arts. Craig, is not one to leave any stone unturned and has tried many more sports including running, tennis, whitewater kayaking, rock climbing and obstacle course racing. He has even taken Quarterback lessons from Cody Fajardo, former UNR QB and current CFL Quarterback. Despite all of this, he is still searching for that one that suits his skill set. The variety of what Skiing is Believing offers children and adults through their camps and programs matches Craig's desire to always try new sports himself. Watching his daughters grow up with access to all that the Sierra Nevada has to offer made Craig want to help Skiing is Believing to help provide that opportunity for other children. 

MEGHAN OCHS  

President
Meghan has been an extremely physical and active person her whole life. As a child, Meghan competed in many sports, her favorites being softball and competitive cheer. At the age of 18, she got her first paid job as a tumbling and gymnastics coach and has been involved in coaching various athletics since. Meghan grew up skiing, but not competitively. After college, she discovered competitive skiing and became an instructor and eventually, a coach. As an adult, Meghan realized if she had grown up without sport, she would be half of the woman that she is today. Soon after this life-changing revelation, Skiing is Believing camps and programs were born. Today she spends most of her time coaching children and instructing women on snow. She is a Level 200 U.S Ski & Snowboard Coach and a trainer at her local resort where she coaches and instructs full time in the winter. On snow, she is also a Level 3 PSIA-AASI certified ski instructor. For PSIA-AASI she also serves on the Western Region Board of Directors. Additionally, she is an ambassador of the Rollerblade 'Skate to Ski' Program and a Level 1-Skate IA instructor. When she is not coaching on snow, or instructing in the transfer sport of inline skating, Meghan also spends a lot of time coaching athletes at two local functional fitness and weightlifting gyms. She is a CF-L2 Trainer, a USA Weightlifting Level 1 Coach and a Certified Adaptive & Inclusive Trainer (ATA). On bikes, she is also a certified BICP Ride Leader. Meghan fervently believes in the power of physical activity to not only promote health within the body but also develop crucial life and coping skills that can be used in nearly any environment at any age. This belief is the foundation of all Skiing is Believing camps, coaching programs and after school activities. It drives the entire mission of everything Skiing is Believing stands for and does. 
​
Learn more Meghan and some of her work and travels here: 

https://www.girlsrugbyinc.com/2020/02/24/meet-the-winning-women-headed-to-brazil-for-the-women-win-international-exchange-program/?fbclid=IwAR2ZCAFjsxJQMdvUP0JuW0XlptFNSKkf2lb5JC-OhMs5BRwifw-N2KJv2pI 
www.meghanscharitybash.com
​https://renotahoeypn.com/twenty-40-awards/
​http://africanskiestravel.com/amplifyafrica/presenters/meghan-ochs/ 
​https://renopowerhousefitness.com/coaches/meghan-ochs/
https://www.linkedin.com/in/meghan-ochs-di-rocco-09519518/ ​

RICHARD SCHREINERT

Director
Richard Schreinert serves with dedication on the Board of Directors for the Skiing is Believing Foundation. As the Business Manager at Elder Group Tahoe Real Estate, he works in the Greater Truckee area in Northern California, a region celebrated for its close ties to Lake Tahoe and its numerous world-class ski resorts. His professional expertise in this vibrant ski-centric community dovetails seamlessly with the foundation's mission.
In 2006, Richard relocated to Northern Nevada, choosing this dynamic area to raise his three daughters, attracted by its family-friendly environment and the myriad of outdoor activities it offers. This personal connection to the region's lifestyle mirrors his commitment at the foundation, where he champions the integration of outdoor sports and community development.
Richard's community involvement extends beyond his professional sphere. He is an active member of the Reno Rotary Club and has been a steadfast participant in community service for over two decades. Since 2001, he has served on the boards of various organizations focused on youth education and sports. This longstanding dedication underscores his commitment to enhancing the lives of young people, particularly through education and skiing.